You want to attract the right skills and develop a brand image in line with your positioning or understand what makes your brand or employer brand famous. Our partner VALERIE JOURDAN has developed ergonomic and innovative tools. They will inform the action plans that we will help you implement and monitor in our work with your management committee.
Graduated from the Tours Business School (ESCEM) in 1993, Valérie JOURDAN began her career as an auditor at KPMG. She then held the position of Administrative and Financial Manager at GfK France until 2000, before founding the companies Panel On The Web in 2000 and Promise Consulting in 2008, two companies with complementary activities that they lead today.
Valérie is a specialist in brand management, particularly in the luxury, fashion and beauty sectors. She manages more than 150 market studies a year, the vast majority of which are international and for well-known brands in the ready-to-wear, perfume, skincare, make-up and fashion accessories sectors. She is also consulted for her expertise in the selective distribution sector. Passionate about fashion, always on the lookout for new trends and styles of consumption, she has been able to listen to consumers, markets and brands to offer a marketing "stripper", incisive and responsive.